By Product Type (Fruits and Vegetables, Grains and Cereals, Herbs and Roots, and Others),
By Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores and Speciality Stores, E-Commerce),
By Application (Beverages, Snacks, Bakery and Confectioneries, Others),
By Supply chain (Cold supply chain, Normal supply chain),
By Region (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa):
Global Analysis and Forecast 2023-2033
The global Superfood market to worth more than USD 298.55 billion by 2033.
Superfoods are nutrient-rich edibles consumers now prefer due to increased health awareness. Fitness concerns and weight management trends among youth, coupled with disease prevention concerns of the geriatric population, are primary factors to support the market growth of Superfoods. E-commerce channels have made these edibles more accessible. Their ability to be incorporated as ingredients in other recipes also drives more demand for superfoods in Foodservice Industry. Superfoods are also aligned with Clean-label trends and are preferred by vegetarians to maintain optimum health. Brands are formulating Superfood recipes for a variety of Health concerns and using their benefits to promote their products. Bakeries are highlighting the usage of almonds and cashews to show the enhanced nutrient profile of their pastries or cakes. Established Superfood brands such as Sunfoods utilize various ingredients to promote a particular benefit, such as reduction of oxidative stress or sweet edibles made with superfoods for dessert eating.
The companies operating within the Superfood industry are undergoing mergers, collaboration, acquisition, long-term contracts, and service agreements to increase their global footprint. For Instance, NEXE Innovations Inc signed a retail distribution partnership with PSC Natural Foods in March 2022. NEXE is an emerging leader in plant-based materials manufacturing, which partnered with PSC Natural Foods, which has a network of over 200 outlets in Vancouver and Columbia. Such associates are based on the fact that superfoods can be incorporated into various food preparations, and thus, their distribution network is also expanding.
According to the CXOs and primary research conducted, Both COVID-19 and Russia–Ukraine war have impacted Superfood markets. COVID-19 has created a surge in health awareness and acted as a table-turner for health brands. Food services now claim to indulge in health-conscious decision-making for their products to promote them. Superfoods are gripping more scope due to various awareness trends like clean-label and weight management. Russia-Ukraine War has created an urgent need for food to be available for refugees. Superfoods can be a good solution for refugees who are in a state of malnutrition and have an unbalanced lifestyle.
The Superfood market is analyzed across North America (NA), Europe (EU), Asia-Pacific (APAC), Latin America (LA), and Middle East & Africa (MEA). In line with the studied region, the Asia-Pacific region will witness the highest market growth, followed by Europe, Asia-Pacific, Latin America, and Middle East & Africa. The wide availability of various superfoods ingredients in the geographic region, the rise in consumer preference for healthy eating, and the presence of major industry players within the region are primary factors supporting market potential within the Asia-Pacific region. The major companies operating within the market are Apax Partners, Archer Daniels Midland, Healthy Truth, Nature's Superfoods LLP, Nutrisure Limited, Navitas LLC, Sunfood Superfoods, Superlife Co. Pte LTD., Supernutrients, and The Green Labs LLP.