Prenatal Vitamin Ingredients Market

The global prenatal vitamin Ingredients are to be worth more than USD 1,125 million by 2033.

Rising awareness among women about the role of vitamins in fetal development, confidence in direct recommendations from Gynaecologists, and busy lifestyles leading to micro nutrition gap are the primary factors leading to market growth of prenatal vitamins. Research studies are also validating the use of vitamins, folic acid, and iron to maintain and preserve the growing fetus's development. Vitamin D deficiency cases are reported to be associated with the risk of Autism in delivered children. Folic acid is important for the growing fetus's brain and spinal cord development. Validation from research studies has generated more confidence in the market growth of prenatal ingredients. Women have been actively involved in busy lifestyles, and micro-nutrition needs are incomplete due to a diet focused on Macro-nutrients. Most micronutrition needs are met through supplements. Gynecology is also witnessing developments in IVF pregnancies, surrogacy, or novel fertilization methods. These procedures also create special demand for specific nutrition among expectant mothers to maintain their growing fetus's health.

The companies operating within the Prenatal Vitamin Ingredients industry are undergoing mergers, collaboration, acquisition, long-term contracts, and service agreements to increase their global footprint. For instance, Nutra Ingredients launches a range of vitamin gummies for adults' nutrition. Furthermore, notable investment towards research and development to launch new and innovative products that support suitable absorption and lesser side effects at multiple levels is also practiced by industry stakeholders.

According to the CXOs and primary research conducted, COVID-19 has impacted the scenario of pregnancy and awareness to a large extent. Many pregnancies during the Pandemic demanded extra care due to stress and immunity challenges. Telehealth emerged as a growing platform for vitamin recommendations and home deliveries. The rise in the circulation of digitalized information greatly contributed to the market growth of prenatal Vitamins. COVID-19 also boosted the growth of the supplements industry owing to the role of vitamins in immunity enhancement as well. Rapid recovery requires various medications, including vitamins and mineral supplementation, thus pushing more market growth and further awareness.

The prenatal Vitamin market is analyzed across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. In line with the analyzed region, the Asis-Pacific region will witness the highest market share, followed by Europe, Asia-Pacific, Latin America, and Middle East & Africa. Rising concerns about healthy pregnancy, growing gaps in micro-nutrition, and the presence of major industry players within the region are primary factors supporting market potential within the Asia-Pacific region. The major companies operating within the market are Biotics Research Corporation, Country Life LLC, Church and Dwight Co. Inc., Garden of Life Inc., MegaFood, Matsun Nutrition, Pharmavite, Rainbow Light Nutritional Systems Inc., Twinlab Corporation, and Zahler.

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